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Launch an online store of trusted health products, for free.

Tele-patients are confused about whether to trust influencers, ads, and other health content they find online.

Now, they can discover trusted products, earn cash back on every purchase, and you get paid anytime they click through products, even if they don’t buy.

*Free service for all telehealth partners who sign up this month!

How it works

Pick solutions you like. Patients earn cash back when they shop. You get paid, passively.

1. Pick solutions you like

Add your favorite consumables, devices, health apps, and educational articles, and/or pick from our pre-vetted list reviewed by our clinical team. Then, share a unique link with patients for them to instantly start shopping.

Learn more about how easy it is set up and share your store

2. Patients shop & save 15%+

When patients buy a product, brands pay us a fee, and we split that as cash back with patients. We never “mark-up” prices because they buy at the lowest retail price from brands and receive our additional cash back.

Learn more about how your store is the most affordable place to shop

3. Increase LTV per patient, for free

When patients click a product and visit the brand’s website, they learn more about a trusted way to improve their health. We can pay you $1 per click (regardless of whether they buy) as a reward for educating your patients, meaning there’s never any pressure to “sell” to your patients.

Learn more about how much you can earn in passive revenue

Protect your patients from bad choices

Patients lost on Instagram

Patients are inundated with an average of 6,000 ads everyday. How will they know if this is a legitimate treatment for Insomnia?

Patients accessing your store

Patients are looking for your clinical guidance before buying online. Your store can finally give them the clarity they deserve.

Solutions on our marketplace

Educate patients on solutions vetted by our clinical team that your team believes will benefit them most. Don’t see your favorite solutions? Email us and we’ll add them to your store for free!

See full list of current partners ->

Consumables

Types: OTC vitamins, supplements, probiotics, and healthy drinks/foods.

Example: Natalist’s prenatal supplement can support patients through their pregnancy journeys.

Devices

Types: Home medical devices, lab tests, pain relief products, and more.

Example: AliveCor’s FDA-cleared, portable EKG monitor can help patients more conveniently detect Afib.

Virtual

Types: Tele-services, online community support, wellness apps, and more.

Example: Obé Fitness can help patients lose weight through interactive exercise classes.

Educational Articles

Types: Trusted educational content like how to manage cholesterol levels, lose weight safely, improve your sleep, reduce stress, and more.

Example: 6 Biggest Weight Loss Myths Busted can help clarify misinformation around weight loss strategies that influencers often promote.

Peer Support

Types: Share moderated online health communities for your patients to interact with peers managing similar health conditions.

Example: The Type 2 Diabetes health community will allow diabetic patients to view forums, ask questions, send messages to peers, and more.

Innovative Treatments

Types: Connect patients to established clinical trials for innovative treatments to potentially solve their most challenging health issues.

Example: The Diabetic Macular Edema clinical trial could help patients discover an investigational treatment to resolve their DME in a brand new way.

Benefits to telehealth providers

Offer your patients exclusive, free access to a trusted online store of more affordable health products, giving them one more reason to stick with your brand.

It's free for you, free for patients, you make money, and so do they -- why wouldn't you guide them to trusted solutions and a lifetime of health and savings?

No integration needed -- instead of developing your own ecommerce solution and striking deals with hundreds of health brands, publish your Frontrow store in minutes.

Patients are loving it

“I discovered this all-natural sleep supplement from my teledoc's personal online store and I was only able to afford it because I got twenty percent cash back!

Amar Patient

I bought a health product once off TikTok and it gave me a terrible rash. Talked to my doctor and they said to try something else on their Frontrow store, and I feel so, so much better."

Jessica Patient

“Most doctors I’ve worked with just say “lose weight” and prescribe me meds...My new doctor directed me to a weight loss service (Obe Fitness) on this store, and I’ve already lost 6 pounds!”

Jacob Patient

    Frequently asked questions

    How easy is it for my clinical team to review products on your marketplace?

    Here’s how we make it easy for them:

     

    01 | Our clinical team has already vetted all the products on our marketplace — we’ve interviewed hundreds of brands, and have narrowed down the list to what we think is best. If you have favorite products that are not on the marketplace, we’d be happy to add them to your unique store, free of charge, same-day!

     

    02 | Each of our partner brands are required to complete a clinical-one pager on their product — they’ve answered questions like why they use certain ingredients / components, what clinical evidence supports the safety and efficacy of their product, how is the product different / better than other similar products on the market, and more.

     

    03 | We’re on standby to answer any questions you have — this is a free, white-glove service where we can sit with you for as long as you need to help you evaluate any products on our marketplace as you build your unique store.

    Frontrow Health takes liability/regulatory issues seriously and has designed its model to be compliant with federal and state regulations in partnership with industry-leading regulatory advisors.

     

    01 | Liability

     

    Liability control: Patients accept terms and conditions that acknowledge their provider is not responsible for any adverse events related to a product the patient purchases through the provider’s digital store.

    Impact: Patients acknowledge their provider is working in good faith and that it's not possible for them to know every potential side effect of each product given they react differently to each unique person.

     

    Liability control: Providers are never prescribing treatments through the platform.

    Impact: By including an OTC consumable, device, etc., on your store, you are educating them about how this product seems like a potentially beneficial product that may be worth checking out -- you are never specifically prescribing a product to your patient or recommending that a patient should be taking a specific product as a part of a unique treatment plan.

     

    Liability control: The patient purchases the product on the health brand partner's website; the patient never actually purchases anything on a provider's storefront.

    Impact: If for some reason the patient is given a bad batch of a product, etc., because the provider never handled the product and the purchase happened between a consenting person and the health brand, liability remains on the health brand.

     

    02 | Regulatory

     

    From a regulatory perspective, we follow Anti kick-back and Stark Laws to the letter. As a refresher, these laws instruct that providers can not receive compensation for referring a patient to a service that is reimbursable by Medicare or Medicaid (Anti kick-back), or cannot receive compensation for referral of Medicare or Medicaid beneficiaries (Stark).

     

    For that reason, you will not be paid for any clicks from patients who are Medicare / Medicaid beneficiaries, for clicks related to products that are reimbursable by Medicare or Medicaid, OR (to be hyper-cautious) could be reimbursable by private insurers. (We only have a few products that meet any of the above qualifications anyway, but in the case you do add them to your store, you will not be compensated for any clicks related to these products).

     

    Additionally, we go above and beyond to ensure we also follow the spirit of the law which is to ensure providers are never making bad decisions for their patients purely for the sake of financial reward. For this reason, we’ve applied the following critical regulatory controls:

     

    Regulatory control: Providers are paid regardless of whether the patient buys the product.

    Impact: Providers are not incentivized to “sell” any products for financial gain, just to educate their patients on products that could be relevant and beneficial for them.

     

    Regulatory control: Providers are paid a flat $2 fee per product click, not a percentage of the retail price of the product.

    Impact: Providers are not incentivized to include products that are more expensive in an attempt to gain more financial reward.

     

    Regulatory control: Providers are paid the same flat fee per product clicked (vs. higher flat fees for some products).

    Impact: Providers are not incentivized to include products that have higher fees if all fees are the same.

     

    Regulatory control: Providers are paid by Frontrow, not the product manufacturer

    Impact: There is no financial relationship between the manufacturer and and the provider, we partner with the provider, we pay them the same flat rate and the brands have no influence over how or how much our providers partners are paid.

     

    In summary, through Frontrow, there is no benefit for a provider to guide patients to products they don't like because providers can add any health product to their store, and all click payments are the same, so why add products you don’t think are good? And again, we pay providers for clicks and for educating their patients, not for "selling" -- there is no benefit to the provider when the patient buys any product.

    How easy is it to launch a store and share it with patients?

    It takes just a few simple steps:

     

    (1) Pick products you like

     

    (2) "Publish" your store, and generate a unique link

     

    (3) Share this link with patients (i.e., automated message sent post-visit, have your providers specifically share it with patients during visits/calls, and/or any other way you'd like!)

     

    And you're done! Start generating additional LTV for free, while guiding patients to trusted products and a lifetime of savings.

     

    If you don't like some of the products on our marketplace, no worries! Email us products you love and we'll add them same day. Your choice, your store.

    How does this benefit telehealth companies?

    There are 3 key benefits:

     

    (1) Offer your employers / payors / their patients the exclusive benefit of access to a trusted online store of affordable health products -- this further differentiates your offering from competitors, and makes your platform stickier.

     

    (2) It's free for you, free for patients, you make money, and so do they -- why wouldn't you guide them to trusted solutions and a lifetime of health and savings?

     

    (3) No integration needed -- instead of allocating resources from your product team to design and build your own ecommerce solution and strike commission deals with hundreds of health brands, publish your store with Frontrow Health and share your unique link in minutes.

    How do you ensure data security and privacy?

    We take patient data security seriously and our platform is fully HIPAA compliant. Our entire team participates in regular HIPAA compliance training and our software solution has bank-grade security to protect your patient's health information.

     

    We also never share or sell your patient's health data and patients only provide data they're comfortable sharing in their own private health profile.

    How does this benefit my patients?

    (1) Patients are looking for your advice: today, your patients are served ads online and are confused about what to trust. Frontrow Health gives them a chance to shop for products they know their own provider is a fan of, all from the comfort of their home.

    (2) Patients want to see products that are relevant to their needs: instead of dropping your patients into a store of hundreds of products, our recommendation algorithm evaluates their health profile and recommends products from your store that match their stated health goals, making it easier than ever to discover products that meet their needs.

    (3) Patients can’t afford to pay full price: Frontrow Health makes their healthcare more affordable. Here, patients earn meaningful cash back on every purchase, because we split the advertising revenue health brands pay us with your patients (instead of all the advertising revenue going to Mark Zuckerberg).

    How/why do my patients get cash back?

    To be precise:

     

    1) If your patient is interested in buying a product from your store, they follow our unique product link and go to the brand partner’s website to complete the purchase.

     

    2) When they do, after they’ve paid full price on the brand partner’s website, on the last day of every month we pay them the total cash back they’ve earned that month. As a free user, we recommend them one product per week and they earn back 40% of the brand partner’s advertising cost upon purchase of a product; as a premium member ($59 annual fee), they earn 2x cash back (80% of the brand partner’s advertising cost). It's the patient's data that led the brand partner to them, why shouldn't they get paid?

    Does insurance cover the cost of any products for patients?

    They can, but it depends on the product your patients buy, and which private insurance provider they have!

     

    Out of pocket:

    Many home health products are out of pocket expenses, which is why Frontrow Health's 15+% cash back makes it more affordable than ever to shop online.

     

    Reimbursable:

    Some products are reimbursable by private insurance or covered by HSA/FSA, and in those cases, your patients still get cash back.

    Educate your patients on trusted ways
    to improve their health today.

    *Free service for providers with no hidden fees.

    Launch an online store of trusted health products, for free.

    Tele-patients are confused about whether to trust influencers, ads, and other health content they find online.

    Now, they can discover trusted products, earn cash back on every purchase, and you get paid anytime they click through products, even if they don’t buy.

    *Free service for all telehealth partners who sign up this month!

    How it works

    Pick solutions you like. Patients earn cash back when they shop. You get paid, passively

    1. Pick solutions you like

    Add your favorite consumables, devices, health apps, and educational articles, and/or pick from our pre-vetted list reviewed by our clinical team. Then, share a unique link with patients for them to instantly start shopping.

    Learn more about how easy it is set up and share your store

    2. Patients shop & save 15%+

    When patients buy a product, brands pay us a fee, and we split that as cash back with patients. We never “mark-up” prices because they buy at the lowest retail price from brands and receive our additional cash back.

    Learn more about how your store is the most affordable place to shop

    3. Increase LTV per patient, for free

    When patients click a product and visit the brand’s website, they learn more about a trusted way to improve their health. We can pay you $1 per click (regardless of whether they buy) as a reward for educating your patients, meaning there’s never any pressure to “sell” to your patients.

    Learn more about how much you can earn in passive revenue

    Protect patients from bad choices

    Patients are inundated with an average of 6,000 ads everyday. How will they know if this is a legitimate treatment for Insomnia?

    Patients accessing your store

    Patients are looking for your clinical guidance before buying online. Your store can finally give them the clarity they deserve.

    Solutions on our marketplace

    Educate patients on solutions vetted by our clinical team that your team believes will benefit them most. Don’t see your favorite solutions? Email us and we’ll add them to your store for free!

    See full list of current partners ->

    Consumables

    Types: OTC vitamins, supplements, probiotics, and healthy drinks/foods.

    Example: Natalist’s prenatal supplement can support patients through their pregnancy journeys.

    Medical devices

    Types: Home medical devices, lab tests, pain relief products, and more.

    ExampleAliveCor’s FDA-cleared, portable EKG monitor can help patients more conveniently detect Afib.

    Virtual services

    Types: Tele-services, online community support, wellness apps, and more.

    Example: Obé Fitness can help patients lose weight through interactive exercise classes.

    Educational articles

    Types: Trusted educational content like how to manage cholesterol levels, lose weight safely, improve your sleep, reduce stress, and more.

     

    Example: 6 Biggest Weight Loss Myths Busted can help clarify misinformation around weight loss strategies that influencers often promote.

    Peer support

    Types: Share moderated online health communities for your patients to interact with peers managing similar health conditions

     

    Example: The Type 2 Diabetes health community will allow diabetic patients to view forums, ask questions, send messages to peers, and more.

    Innovative treatments

    Types: Connect patients to established clinical trials for innovative treatments to potentially solve their most challenging health issues.

     

    Example: This Diabetic Macular Edema clinical trial could help patients discover an investigational treatment to resolve this persistent issue.

    Benefits to
    telehealth providers

    Offer your patients exclusive, free access to a trusted online store of more affordable health products, giving them one more reason to stick with your brand.

    It's free for you, free for patients, you make money, and so do they -- why wouldn't you guide them to trusted solutions and a lifetime of health and savings?

    No integration needed -- instead of developing your own ecommerce solution and striking deals with hundreds of health brands, publish your Frontrow store in minutes.

    Patients are loving it

    “I discovered this all-natural sleep supplement from my teledoc's personal online store and I was only able to afford it because I got twenty percent cash back!

    Amar Patient

      I bought a health product off TikTok once and it gave me a severe rash. Talked to my provider and they said to try something else on their Frontrow store, and I feel so, so much better.”

      Jessica Patient

        “Most doctors I’ve worked with just say “lose weight” and prescribe me meds...My new doctor directed me to a new weight loss service (Obe Fitness) on his store, and I’ve already lost 6 pounds!

        Jacob Patient

          Watch how easy it is to build a store

          Frequently asked questions

          How easy is it for my clinical team to review products on your marketplace?

          Here’s how we make it easy for them:

           

          01 | Our clinical team has already vetted all the products on our marketplace — we’ve interviewed hundreds of brands, and have narrowed down the list to what we think is best. If you have favorite products that are not on the marketplace, we’d be happy to add them to your unique store, free of charge, same-day!

           

          02 | Each of our partner brands are required to complete a clinical-one pager on their product — they’ve answered questions like why they use certain ingredients / components, what clinical evidence supports the safety and efficacy of their product, how is the product different / better than other similar products on the market, and more.

           

          03 | We’re on standby to answer any questions you have — this is a free, white-glove service where we can sit with you for as long as you need to help you evaluate any products on our marketplace as you build your unique store.

          What about legal/liability issues?

          Frontrow Health takes liability/regulatory issues seriously and has designed its model to be compliant with federal and state regulations in partnership with industry-leading regulatory advisors.

           

          01 | Liability

           

          Liability control: Patients accept terms and conditions that acknowledge their provider is not responsible for any adverse events related to a product the patient purchases through the provider’s digital store.

          Impact: Patients acknowledge their provider is working in good faith and that it's not possible for them to know every potential side effect of each product given they react differently to each unique person.

           

          Liability control: Providers are never prescribing treatments through the platform.

          Impact: By including an OTC consumable, device, etc., on your store, you are educating them about how this product seems like a potentially beneficial product that may be worth checking out -- you are never specifically prescribing a product to your patient or recommending that a patient should be taking a specific product as a part of a unique treatment plan.

           

          Liability control: The patient purchases the product on the health brand partner's website; the patient never actually purchases anything on a provider's storefront.

          Impact: If for some reason the patient is given a bad batch of a product, etc., because the provider never handled the product and the purchase happened between a consenting person and the health brand, liability remains on the health brand.

           

          02 | Regulatory

           

          From a regulatory perspective, we follow Anti kick-back and Stark Laws to the letter. As a refresher, these laws instruct that providers can not receive compensation for referring a patient to a service that is reimbursable by Medicare or Medicaid (Anti kick-back), or cannot receive compensation for referral of Medicare or Medicaid beneficiaries (Stark).

           

          For that reason, you will not be paid for any clicks from patients who are Medicare / Medicaid beneficiaries, for clicks related to products that are reimbursable by Medicare or Medicaid, OR (to be hyper-cautious) could be reimbursable by private insurers. (We only have a few products that meet any of the above qualifications anyway, but in the case you do add them to your store, you will not be compensated for any clicks related to these products).

           

          Additionally, we go above and beyond to ensure we also follow the spirit of the law which is to ensure providers are never making bad decisions for their patients purely for the sake of financial reward. For this reason, we’ve applied the following critical regulatory controls:

           

          Regulatory control: Providers are paid regardless of whether the patient buys the product.

          Impact: Providers are not incentivized to “sell” any products for financial gain, just to educate their patients on products that could be relevant and beneficial for them.

           

          Regulatory control: Providers are paid a flat $2 fee per product click, not a percentage of the retail price of the product.

          Impact: Providers are not incentivized to include products that are more expensive in an attempt to gain more financial reward.

           

          Regulatory control: Providers are paid the same flat fee per product clicked (vs. higher flat fees for some products).

          Impact: Providers are not incentivized to include products that have higher fees if all fees are the same.

           

          Regulatory control: Providers are paid by Frontrow, not the product manufacturer

          Impact: There is no financial relationship between the manufacturer and and the provider, we partner with the provider, we pay them the same flat rate and the brands have no influence over how or how much our providers partners are paid.

           

          In summary, through Frontrow, there is no benefit for a provider to guide patients to products they don't like because providers can add any health product to their store, and all click payments are the same, so why add products you don’t think are good? And again, we pay providers for clicks and for educating their patients, not for "selling" -- there is no benefit to the provider when the patient buys any product.

          How easy is it to launch a store and share it with patients?

          It takes just a few simple steps:

           

          (1) Pick products you like

           

          (2) "Publish" your store, and generate a unique link

           

          (3) Share this link with patients (i.e., automated message sent post-visit, have your providers specifically share it with patients during visits/calls, and/or any other way you'd like!)

           

          And you're done! Start generating additional LTV for free, while guiding patients to trusted products and a lifetime of savings.

           

          If you don't like some of the products on our marketplace, no worries! Email us products you love and we'll add them same day. Your choice, your store.

          How does this benefit telehealth companies?

          There are 3 key benefits:

           

          (1) Offer your employers / payors / their patients the exclusive benefit of access to a trusted online store of affordable health products -- this further differentiates your offering from competitors, and makes your platform stickier.

           

          (2) It's free for you, free for patients, you make money, and so do they -- why wouldn't you guide them to trusted solutions and a lifetime of health and savings?

           

          (3) No integration needed -- instead of allocating resources from your product team to design and build your own ecommerce solution and strike commission deals with hundreds of health brands, publish your store with Frontrow Health and share your unique link in minutes.

          How do you ensure data security and privacy?

          We take patient data security seriously and our platform is fully HIPAA compliant. Our entire team participates in regular HIPAA compliance training and our software solution has bank-grade security to protect your patient's health information.

           

          We also never share or sell your patient's health data and patients only provide data they're comfortable sharing in their own private health profile.

          How does this benefit my patients?

          (1) Patients are looking for your advice: today, your patients are served ads online and are confused about what to trust. Frontrow Health gives them a chance to shop for products they know their own provider is a fan of, all from the comfort of their home.

          (2) Patients want to see products that are relevant to their needs: instead of dropping your patients into a store of hundreds of products, our recommendation algorithm evaluates their health profile and recommends products from your store that match their stated health goals, making it easier than ever to discover products that meet their needs.

          (3) Patients can’t afford to pay full price: Frontrow Health makes their healthcare more affordable. Here, patients earn meaningful cash back on every purchase, because we split the advertising revenue health brands pay us with your patients (instead of all the advertising revenue going to Mark Zuckerberg).

          How/why do my patients get cash back?

          To be precise:

           

          1) If your patient is interested in buying a product from your store, they follow our unique product link and go to the brand partner’s website to complete the purchase.

           

          2) When they do, after they’ve paid full price on the brand partner’s website, on the last day of every month we pay them the total cash back they’ve earned that month. As a free user, we recommend them one product per week and they earn back 40% of the brand partner’s advertising cost upon purchase of a product; as a premium member ($59 annual fee), they earn 2x cash back (80% of the brand partner’s advertising cost). It's the patient's data that led the brand partner to them, why shouldn't they get paid?

          Does insurance cover the cost of any products for patients?

          They can, but it depends on the product your patients buy, and which private insurance provider they have!

           

          Out of pocket:

          Many home health products are out of pocket expenses, which is why Frontrow Health's 15+% cash back makes it more affordable than ever to shop online.

           

          Reimbursable:

          Some products are reimbursable by private insurance or covered by HSA/FSA, and in those cases, your patients still get cash back.

          Educate your patients on trusted ways to improve their health today.

          *Free service for providers with no hidden fees